In other ways, the app is also clearly the brainchild of an upscale matchmaker like Ms. Like with most dating apps, members make profiles; they can upload photos and share personal information and interests. Daniels stressed that members get to be extremely specific about just rich they are.Whereas the highest income level you can list on is 0,000, on The Dating Lounge, “we start at 0,000, and you can say you make a million, or two million, [or more],” Ms. Every day, the app sends each member five recommended matches.Raissa Tona and Wale Ayeni, recent graduates of Dartmouth’s Tuck School of Business, believe so.They’ve just created a location-based app called MELD, available on i Tunes and Google Play, that caters to college-educated black singles.“We believe that the black professionals have been underserved and people from this community will be willing to give our platform a chance,” says Tona.“We’ve been getting emails from people saying thank you for creating something they’ve been wanting to see for a long time.”They chose to make the platform mobile-only in order to better target this demographic.
That said, they are trying hard not to frame it as a hookup app, along the lines of Tinder.
When OKCupid analyzed its own data, it found that black men and women get fewer responses than their counterparts from other ethnic groups. Last year, data from Facebook’s dating app, Are You Interested, showed exactly the same result: The odds on online dating sites are consistently stacked against black users.
Several sites have sprung up to cater specifically to the black community, including Black People Meet, Black Planet, and Black Singles.
“Black professionals spend the majority of their time on their smartphones,” says Ayeni.
The app also relies on geolocation so that users can filter how far away potential matches will be.
Beyond that, you’ll have to submit an application if you want to gain entry, and only the high-end and well-connected need apply.